Engagements completed
More than sixty content factory setups delivered since 2019, across industries including media, e-commerce, fintech, NGOs, and professional services.
About Mintjmint
We build content systems for teams that are serious about scale
Mintjmint started in Garissa and has grown alongside the content teams we serve across Kenya.
What Mintjmint does, in plain language
Mintjmint is a content operations consultancy based in Garissa, Kenya. We help organisations — media companies, e-commerce brands, NGOs, financial services firms, and startups — build the internal systems they need to produce content reliably and at scale. That means editorial strategy, production pipeline design, team onboarding, and the performance analytics setup that tells you whether your content is actually doing its job. We don't write content for clients. We don't run social media accounts. We don't manage ad campaigns. What we do — exclusively and deliberately — is build the factory: the strategy, the workflow, the tools configuration, and the team training that lets your own people produce great content consistently, without depending on an external agency for every piece. We founded Mintjmint in 2019 with a straightforward premise: most Kenyan organisations that struggled with content did not have a creativity problem or a talent problem. They had a systems problem. Five years and more than sixty completed engagements later, that premise has held up.
How we work and what we believe in
We work with teams ranging from two-person content departments at regional startups to editorial teams of twenty at established media houses. Our sweet spot is organisations in the growth phase — large enough to need a system, not yet large enough to have built one properly. Geographically, most of our clients are in Nairobi, Mombasa, Kisumu, and Garissa, though we've run engagements fully remotely for teams in Eldoret and Malindi. Every engagement starts with a genuine discovery process — we don't assume your team's problems before we've seen them. We believe the most important thing a content system can do is transfer ownership: by the time we leave, your team should be able to run, adapt, and improve the system without us. That philosophy shapes how we design workflows (simple enough to be maintained, not clever enough to require a specialist), how we write documentation (plain language, role-specific, short), and how we run onboarding (repeated sessions, recorded, with a 30-day check-in). What results depend on: the quality of the strategy we build together, your team's willingness to adopt new habits, and the consistency with which the workflow is followed after we leave. We can build an excellent factory; what goes into it is always yours to decide.
Mintjmint by the numbers
Five years of content operations work across Kenya.
Service areas
Editorial strategy, pipeline design, team onboarding, publishing workflow, and performance analytics — each a distinct service, all designed to work together.
Cities served
Clients in Nairobi, Mombasa, Kisumu, Garissa, Eldoret, Nakuru, and Malindi — served in person and remotely depending on what the engagement calls for.
Come and talk to us
Bustani Road, Garissa 70100, Kenya. Email: hello@mintjmint.com. Phone: +254 712 345678. Open Monday to Friday, 08:00–17:00 (Friday until 16:00).
Send us a message